#1

Chapter 1 pointed out the difference between basic psychology and applied psychology. Furthermore, Chapter 6 notes that consumer products are sometimes designed with little thought for visual principles, such as those formulated by the Gestalt psychologists. Distinguish the difference between basic and applied psychology. How can this knowledge be used within the marketing environment? Your response should describe some ways in which knowledge of Gestalt principles could be applied to the design of consumer products.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 

#2

Under normal conditions, the rhythms governed by the SCN are synchronize, but when people travel by air across several time zones, they tend to feel out of sync. Explain what psychologists have discovered about being out of sync.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

 
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