Engaging in formative and outcome evaluation assists health care administrators in determining what modifications, if any, are necessary to contribute to the effectiveness and success of health programs. Within the inherent dynamics of providing health care services to changing populations and within the changing health care landscape, formative and outcome evaluation represent essential tools in the health care administrator toolkit. Results that contribute to understanding why certain programs may or may not work successfully for a given audience or population help health care administrators apply theory to practice. This application of theory to practice allows health care administrators to ensure that the health care programs and services offered by their agencies or organizations remain consistent with the needs of the audience or community served, as well as contributing to the competitive advantage within the health care marketplace.
For this Assignment, you will use insights you have gained in the previous weeks regarding formative and outcome evaluation to continue to create your marketing plan by selecting and justifying the implementation and evaluation processes best suited for your campaign.
The Assignment (2–3 pages)
- Provide a brief explanation of how you might implement your marketing plan.
- Be sure to include the timeline, time frame, and any tools needed to implement your marketing plan.
- Explain two potential barriers that might affect the implementation process and one way in which you might address one barrier.
- Be specific and use examples to illustrate your points.
***PLEASE SEE ATTACHED DOCUMENT FOR MY MARKETING STRATEGY PLAN***
Hillestad, S. G., & Berkowitz, E. N. (2012). Health care market strategy: From planning to action (4th ed.). Burlington, MA: Jones & Bartlett Learning.
- Chapter 6, “The Strategy Action Match” (pp. 157–196)
- Chapter 10, “Conclusion” (pp. 293–306)
Parker, J. C., & Thorson, E. (Eds.). (2009). Health communication in the new media landscape. New York, NY: Springer.
- Chapter 16, “New Media: A Third Force in Healthcare” (pp. 417–432)
Kennedy, A., Rogers, A. Chew-Graham, C., Blakeman, T., Bowen, R., Gardner, C., … Protheroe, J. (2014). Implementation of a self-management support approach (WISE) across a health system: A process evaluation explaining what did and did not work for organisations, clinicians, and patients. Implementation Science, 9(1), 1–28. Note: Retrieved from Walden Library databases.